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Design practitioner partnering with select early-stage founders. I still do the work.
I've spent 15 years designing products at Swiggy, Truecaller, Ola, and Disney — building teams, setting up systems, and keeping craft intact as companies scale. Right now I'm at Realfast, designing user experiences for agentic salesforce workflows.
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Log Entries
Taming the Vibe — ExoWork Case Study →
April 2026
ExoDesigner — A Design Reviewer on Every Branch →
April 2026
Using AI as a Design Partner →
March 2026
How I Work
0 to 1
You have an idea but nothing built yet. I design the first version of your product.
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Refine
You already have something live, but it needs work. I make it clearer, cleaner, and easier to use.
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Future Sprint
A two week sprint to explore new concepts, features, and directions for your product.
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Ongoing
I work alongside your team on a long term basis, designing, improving, and shipping over time.
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